Website Redesign | Bloomreach CMS



Team Size


Bloomreach is an American technology company that specializes in creating exceptional digital experiences through a suite of products. Their offerings include Bloomreach Engagement, a marketing automation platform; Bloomreach Discovery, an AI-driven search solution for e-commerce; and Bloomreach Content, a content management system. With a global presence, Bloomreach serves leading brands in retail, tourism, and financial services, helping businesses improve conversion rates and boost customer loyalty by personalizing online shopping experiences​.

Business Challenge

The client approached us to adapt the visual design of their website to better meet their requirements. Additionally, they needed to create separate web presentations for new products, maintaining a consistent design while incorporating different functionalities. Alongside the main website, we developed presentation pages for Documentation, Academy, and Support, each using a different content management system: Zendesk, Skilljar, ReadMe, and Bloomreach CMS.

The main website utilizes Bloomreach CMS, which required a deep understanding and subsequent customization to align with the client’s specifications. It was also essential to ensure fast loading speeds, clear navigation, and the functionality of all components. Our testing team played a critical role in identifying both functional errors and potential UX issues.

Our Approach

1. Analytical Phase

The initial step involved analyzing the client’s requirements and the technical capabilities of each CMS system (Zendesk, Skilljar, ReadMe, and Bloomreach CMS).


2. Third-Party System Integrations

We ensured seamless integrations with the Hubspot CMS and Greenhouse ATS systems. This allowed for efficient data synchronization and streamlined workflows, enhancing overall operational efficiency.


3. Redesign of

This phase involved continuous development of components based on predefined styles and designs, while constantly monitoring the website’s performance, responsiveness, and functionality.


4. Redesign of Documentation, Academy, and Support Pages

The client’s new requirements focused on adapting the designs of each CMS, considering their unique features and content.


5. Multilingual Versions

We ensured the main website was available in three languages, adapting texts and design for different language versions.


6. Ongoing Testing of Pages and Components

Our testing team continuously monitored and tested all pages and their components to ensure functionality, fast loading speeds, and optimal UX.


The client now has a modern website that presents products in a compact design and clear structure, available in three languages.

Through thorough analysis, continuous development, and ongoing testing, we achieved high loading speeds, clear navigation, and a seamless user interface, significantly enhancing the user experience and meeting the client’s expectations.

Key Benefits for the Client:

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