The pandemic has taught us the value of online purchasing, and this applies not only to e-shops and individual customers but also to professional buyers. Recent surveys have shown that the volume of purchases made by professional buyers increased by an average of 45% last year in the B2B segment. It’s clear that B2B digital commerce is one of the top e-commerce trends for 2023. Therefore, choosing the right e-commerce platform is a critical decision, especially if you want to provide your B2B customers with the best possible customer experience.
Looking to retain your B2B customers? It's time to go digital!
Which channels do you use most frequently for placing orders?
Decision-making in B2B buying process
Repeat Purchases in B2B
Pricing policy and promotions
Long-term business relationships
Establishing strong relationships is essential for successful B2B partnerships. Changing suppliers can result in unnecessary costs for the client. While it may not be apparent at first, digital platforms can actually help build more personal relationships with B2B customers. These platforms provide valuable data that allows us to better understand their purchasing behavior. We can use this data to segment customers, personalize pricing, recommend products, and even customize the interface with which the customer interacts. Digitizing the business is necessary for companies to remain competitive and retain long-term customers.
What is good for the customer is good for business!
Today’s business customers prefer to search and purchase products independently, facilitated by the online environment. They want access to their account from any device, receive relevant offers, and avoid unnecessary actions or waiting for email of phone order confirmation. Investing in an e-commerce platform can improve product accessibility, accelerate sales, increase turnover, and satisfy customers’ needs. It also provides opportunities to acquire new customers, even abroad, without opening a foreign branch or significantly increase the number of sales representatives.