- Home
- Case Studies
- Custom Development
- MarTech Integration
MarTech Integration and Management of Marketing Analytics
Platform
CDP
Bloomreach
Analytics
GTM
GA4
Visualisation
Frontend
Databases
Team Size
2
Bloomreach is an international technology company providing an e-commerce platform specializing in personalization, content management, and customer experience optimization across digital channels. Its solutions are used by leading global brands to increase conversions, grow revenue, and work more efficiently with data in the online environment.
About the project
Our long-term client needed to quickly strengthen their team with an experienced data analyst and developer to ensure the continuous development of marketing analytics on their website. Thanks to our involvement, the project was able to continue smoothly. Integrating data from various platforms, developing data pipelines, and creating clear reports enabled the marketing and product teams to better evaluate website traffic, optimize the frontend, and effectively monitor the performance of new features.
CHALLENGE
How we proceeded
1. Fast Onboarding
At the start, there was a quick onboarding process, which was even faster and more efficient thanks to our specialist’s in-depth knowledge of Bloomreach products. At the same time, all necessary accesses were handed over.
2. Data Cleaning
As the first step, we focused on cleaning the data to ensure the analytical outputs were relevant and usable.
3. Task Execution According to Client Priorities
Work was carried out in line with the client’s sprint planning. We responded flexibly to current requirements, prioritizing maintenance tasks and solving emerging issues.
4. Restoration of Data Pipelines and Integration with the New Frontend Solution
During the transition to a new frontend built on the WordPress platform, we ensured a complete restoration of data pipelines and proper integration of analytical tools to prevent any interruptions in data collection and processing.
5. Analysis of User Behavior and UX Optimization
We monitored and evaluated user responses to changes in UX and menu layout. The results of this analysis were used to optimize product presentation and increase website efficiency.
6. Smooth Handover of Agenda to the Internal Team
After Bloomreach found an internal data analyst, there was a systematic handover of all ongoing tasks, insights, and documentation, which ensured the project could continue smoothly without any operational disruption.
Achievements
Thanks to data integration and analysis, the client gained a comprehensive overview of customer behavior, successfully managed the team’s transitional period, and was able to plan and execute marketing activities more effectively based on high-quality data.
Key Benefits for the Client:
-
Better data clarity:
Unifying and cleaning data from various sources enabled clear and reliable reporting. -
Seamless system maintenance:
Continuous care and functionality of analytical tools were ensured even during internal changes. -
Elimination of staffing gaps:
Effectively bridged the period until the new in-house colleague arrived, with no impact on the platform’s development.
-
Relevant data for decision-making:
Data cleaning improved data quality for more accurate analyses and recommendations. -
Smooth system handover:
The prepared system enabled the internal team to take over the agenda easily and without complications.